Simple Transport Privacy Policy

Last updated: 2 June 2026

This Privacy Policy explains how Simple Transport collects, uses, stores, shares and protects personal information.

In this Privacy Policy, “Simple Transport”, “we”, “our” and “us” means SIMPLE TRANSPORT PTY LTD, which operates the Simple Transport transport, delivery, rubbish removal and green waste removal services.

Legal name: SIMPLE TRANSPORT PTY LTD

Trading name: Simple Transport

ABN: 80 690 367 634

Website: https://www.simpletransport.com.au

Email: info@simpletransport.com.au

Phone: 0420 367 995

1. Our commitment to privacy

Simple Transport respects your privacy and is committed to handling personal information responsibly, transparently and securely.

We collect and use personal information so we can provide quotes, manage bookings, communicate with customers, assign jobs to contractors, process payments, improve our systems and comply with legal obligations.

We aim to comply with the Australian Privacy Principles contained in the Privacy Act 1988 where they apply to our business.

2. What personal information we collect

The personal information we collect depends on how you interact with us.

For customers, we may collect:

• name;

• phone number;

• email address;

• pickup address;

• drop-off address;

• job details;

• photos or images relating to a job;

• messages sent to us by SMS, phone, email, website forms, Facebook, Instagram, Messenger or other platforms;

• quote details;

• booking details;

• preferred booking times;

• payment status and payment history;

• invoice details;

• complaints, feedback or dispute information;

• any other information you choose to provide to us.

For contractors, drivers and workers, we may collect information reasonably needed to assess, onboard, manage, pay and communicate with them, and to comply with legal, tax, safety and business obligations.

More detailed privacy and information-handling terms for contractors may be provided during onboarding, in contractor agreements, or through internal contractor systems.

For website visitors, we may collect technical and usage information, including:

• IP address;

• browser type;

• device information;

• pages visited;

• website activity;

• cookie and analytics data;

• advertising and conversion tracking data;

• marketing attribution data, including the marketing source, campaign, referrer or click identifier that led to a quote, enquiry or booking.

3. How we collect personal information

We may collect personal information when you:

• request a quote;

• make a booking;

• contact us by phone, SMS, email, website form, Facebook, Instagram, Messenger or another platform;

• use our website;

• upload images or job details;

• pay for a job;

• apply to work with us as a contractor;

• communicate with our AI-assisted or human customer service systems;

• provide information to us through a third party or referral.

Some information is collected directly from you. Some information may be collected automatically when you use our website or digital systems, such as through cookies, analytics tools or advertising pixels.

4. AI-assisted customer service and automation

Simple Transport may use AI-assisted tools to help with customer service and business operations.

These tools may help us:

• understand customer messages;

• prepare draft replies;

• answer common questions;

• collect job details;

• prepare quotes;

• check availability;

• assist with bookings;

• summarize conversations;

• improve customer service quality;

• identify when a human should review or take over a conversation.

Where we use AI-assisted tools, the purpose is to help provide faster and more accurate customer service. A human may review, monitor or take over conversations where needed.

Where our team corrects, edits or improves an AI-generated reply, that correction may be stored and used to improve our internal prompts, examples, workflows, response quality and customer service processes. Where practical, we remove or reduce identifying details before using conversation data for improvement purposes.

We do not use AI to make final legal decisions about customers. We also do not intentionally use AI tools to collect more personal information than we reasonably need to provide our services.

5. Customer messages and conversation records

When you contact Simple Transport through Facebook, Instagram, Messenger, SMS, email, website forms or other communication channels, we may store a copy of the conversation.

We use conversation records to:

• respond to enquiries;

• prepare quotes;

• manage bookings;

• confirm job details;

• handle complaints or disputes;

• review service quality;

• improve our customer service systems;

• guide staff and contractors where appropriate;

• improve AI prompts, workflows and response quality.

Customer conversations handled through our AI-assisted systems are generally deleted 30 days after the job is completed, unless we need to keep them longer for a booking, complaint, dispute, safety issue, payment issue, legal reason or business record requirement.

Where a person contacts us but does not proceed with a booking, we may delete the conversation within a reasonable period after the enquiry is no longer active, unless we need to keep it for a valid business, legal, safety, complaint or dispute reason.

Customers may request deletion of their conversation data at any time by contacting us at info@simpletransport.com.au. We will handle deletion requests as soon as reasonably practical, unless we are legally required or reasonably need to keep certain information.

Where we use customer conversations to improve our systems, we aim to remove or reduce identifying details where practical.

6. Job photos and uploaded images

Simple Transport may collect, store and use photos or images relating to a job.

This may include photos of:

• items being delivered;

• rubbish or green waste;

• access areas;

• stairs, lifts, driveways or parking;

• property areas relevant to the job;

• completed work;

• damage, complaints or disputes.

We use job images to:

• estimate job size, weight, time and access requirements;

• prepare quotes;

• plan the job;

• give contractors the information they need to complete the job;

• confirm completion;

• handle complaints, safety issues or disputes;

• improve our service.

Photos or images sent to us by customers are generally deleted approximately 30 days after they are uploaded, unless they are needed longer for a complaint, dispute, safety issue, payment issue, legal obligation, insurance matter or another legitimate business reason.

Customers and contractors should avoid uploading images that include people, private documents, license plates, addresses, unrelated personal items or sensitive information unless it is reasonably necessary for the job.

Job images may be shared with contractors, staff or service providers where reasonably needed to complete the job or manage the service.

7. Marketing use of job photos

Contractors may take photos of items being transported, rubbish, green waste, completed jobs or similar job-related content.

Simple Transport may use contractor-taken photos for marketing, advertising, social media, website content or promotional purposes without asking the customer first, provided the photo does not identify the customer, any person, the customer’s property, address, location or private personal details.

We will not intentionally use photos for marketing if they clearly show or identify:

• a customer or other person;

• a customer’s address;

• the outside of a customer’s home in an identifiable way;

• number plates;

• private documents;

• family photos;

• personal information;

• anything else that would reasonably identify the customer, property or person.

If a photo includes identifying details, we will either avoid using it for marketing, remove or obscure the identifying details where practical, or seek permission where appropriate.

8. Why we use personal information

We use personal information for purposes including:

• providing quotes;

• confirming job details;

• making and managing bookings;

• assigning jobs to contractors;

• communicating with customers;

• communicating with contractors;

• processing payments;

• issuing invoices and receipts;

• managing refunds or complaints;

• improving our website, booking systems and customer service;

• using AI-assisted tools to support customer service;

• managing safety, access and job requirements;

• maintaining internal business systems;

• keeping business, tax and accounting records;

• measuring the effectiveness of our marketing and advertising, including tracking which marketing source, campaign or referrer led to a quote, enquiry or booking;

• complying with legal obligations;

• protecting our lawful interests.

We may also use personal information for related purposes that a reasonable person would expect in connection with our services.

9. Sharing personal information

We may share personal information where reasonably necessary to run our business and provide our services.

This may include sharing information with:

• contractors and drivers;

• payment processors such as Square, used for in-person card payments at job completion;

• website providers such as Squarespace;

• database and backend service providers such as Supabase;

• image, file and document storage providers such as Google Cloud Storage;

• SMS providers such as Twilio, used to send booking confirmations, reminders and operational updates;

• mapping, routing and address service providers such as Google Maps;

• Meta platforms, including Facebook, Instagram and Messenger;

• analytics and advertising providers, including Google Analytics, Google Ads, Meta Pixel and similar tools;

• AI service providers, including OpenAI, used to support our AI-assisted customer service tools;

• software developers, IT support providers and automation tools;

• accountants, bookkeepers, lawyers and professional advisers;

• insurers, regulators, government agencies or law enforcement where required or permitted by law.

We only share personal information where we reasonably need to do so for business, service, legal, safety, payment, technology or operational reasons.

10. Information shared with contractors

Simple Transport uses contractors and drivers to complete jobs.

To complete a job, contractors may receive customer information such as:

• customer name;

• phone number;

• pickup address;

• drop-off address;

• job description;

• job notes;

• photos or images relevant to the job;

• quote or payment information where needed;

• preferred booking time;

• access or safety details.

Contractors are expected to use customer information only for the purpose of completing the assigned job or communicating about that job.

Contractors must not use customer information for their own unrelated purposes.

11. Payments and financial information

Simple Transport may collect and store payment-related information, including:

• payment method;

• amount paid;

• payment status;

• invoice details;

• receipt details;

• transaction references;

• outstanding balances;

• refund information;

• contractor payout records.

Card payments are processed in person at job completion using Square. The card transaction itself is handled by Square through its own device and merchant account, kept deliberately separate from our logistics, booking and internal systems.

Simple Transport does not store full card numbers, card verification codes or full payment card details. These are handled by Square in accordance with its own security standards.

12. Website analytics, cookies and advertising

Our website may use cookies and similar tracking technologies.

We may use tools such as:

• Google Analytics;

• Google Ads tracking;

• Meta Pixel;

• Facebook and Instagram advertising tools;

• Squarespace analytics;

• other website, analytics or advertising tools.

These tools may collect information about how visitors use our website and may help us:

• understand website traffic;

• improve the website;

• measure advertising performance;

• show relevant advertising;

• track enquiries, bookings or conversions;

• attribute bookings back to the marketing source, campaign or referrer that led to them.

You can usually control cookies through your browser settings. Some website features may not work properly if cookies are disabled.

13. Direct marketing

Simple Transport does not use stored customer contact details for direct marketing after a job has been completed.

Because we generally delete customer messages, customer-supplied photos and operational customer contact information 30 days after the job is completed, or for photos 30 days after upload, we do not keep customer information for the purpose of sending ongoing direct marketing messages.

We may still send service-related messages about quotes, bookings, payments, refunds, complaints, safety, access, job updates or other non-marketing matters.

This does not prevent us from using website analytics, advertising pixels or online advertising tools as described in this Privacy Policy.

14. Overseas storage and processing

Some of the service providers we use may store or process personal information outside Australia.

This may include providers such as Supabase, Google Cloud Storage, Google Maps, Meta, Squarespace, Square, Twilio, AI service providers including OpenAI, analytics providers and other cloud or software providers.

Personal information may be stored or processed in countries where those providers operate, including the United States and other locations.

Where we use overseas service providers, we take reasonable steps to use reputable providers and protect personal information.

15. Data security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These steps may include:

• using secure cloud systems;

• limiting access to authorised users;

• using access controls at the application, database or storage level where appropriate;

• using password protection;

• using multi-factor authentication where available;

• using HTTPS for website forms;

• restricting access to sensitive business systems;

• reviewing who has access to customer and contractor information;

• keeping records or logs of important system activity where appropriate;

• monitoring systems for unusual or suspicious activity where practical;

• deleting or de-identifying information when it is no longer reasonably needed;

• using reputable service providers;

• monitoring and improving our systems over time.

No online system can be guaranteed to be completely secure, but we take privacy and security seriously.

16. Data retention and deletion

We keep personal information for as long as reasonably needed for the purpose it was collected, or as required for legal, tax, accounting, operational, safety, dispute or record-keeping reasons.

As a general guide:

• customer messages and operational conversation records are generally deleted 30 days after the job is completed;

• customer-supplied job photos and images are generally deleted approximately 30 days after upload;

• operational customer contact information, such as phone number, name and addresses on a completed job, is generally removed from the active job record 30 days after the job is completed where it is no longer needed;

• job booking records, invoices, payment records, accounting records and tax records may be kept for at least 5 years or as required by law;

• contractor records may be kept for the period of engagement and for any legally required record-keeping period after the engagement ends;

• analytics and cookie information may be kept according to the settings and retention periods of the relevant service providers;

• complaint, dispute, damage, payment, safety or legal records may be kept for longer where reasonably necessary.

When personal information is no longer reasonably needed, we will take reasonable steps to delete it, de-identify it or securely archive it.

17. Access, correction and deletion requests

You may request access to the personal information we hold about you.

You may also ask us to correct information that is inaccurate, outdated, incomplete, irrelevant or misleading.

You may also request deletion of your personal information, including conversation data and customer-supplied photos, where we are not legally required or reasonably required to keep it.

To make a request, contact us at:

Email: info@simpletransport.com.au

We may need to verify your identity before responding to a request.

We will respond within a reasonable timeframe.

18. Meta, Facebook and Instagram data deletion requests

If you interact with Simple Transport through Facebook, Instagram, Messenger or another Meta platform, we may receive information connected to that interaction, such as your profile name, message content and platform identifiers.

You may request deletion of data we have received through Meta platforms by following the instructions at:

https://www.simpletransport.com.au/data-deletion

You can also request deletion by contacting us at:

Email: info@simpletransport.com.au

Please include enough information for us to identify the relevant data, such as your name, phone number, social media profile name and the approximate date of contact.

19. Data breaches

If we suspect a data breach, we will take reasonable steps to contain the issue, assess what happened, reduce potential harm and prevent similar issues from happening again.

Where required by law, we will notify affected individuals and the Office of the Australian Information Commissioner.

20. Anonymity and pseudonyms

Where practical, you may deal with us anonymously or using a pseudonym.

However, for most quotes, bookings, payments and transport jobs, we need accurate personal information such as your name, phone number, pickup address and drop-off address so we can provide the service.

21. Children’s privacy

Our services are intended for people who can request quotes, make bookings and arrange transport services.

We do not knowingly collect personal information from children unless it is provided by a parent, guardian or authorized person, or unless it is reasonably necessary for a booking or service.

22. Complaints

If you have a privacy complaint, please contact us first so we can try to resolve it.

Email: info@simpletransport.com.au

Website: https://www.simpletransport.com.au

Please include details of the issue and any relevant dates, messages or booking information.

We will review your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner.

23. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, systems, services, technology or legal obligations.

The latest version will be available on our website.

24. Contact us

For privacy questions, access requests, correction requests, deletion requests or complaints, contact:

Simple Transport

Legal name: SIMPLE TRANSPORT PTY LTD

ABN: 80 690 367 634

Email: info@simpletransport.com.au

Phone: 0420 367 995

Website: https://www.simpletransport.com.au